The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena /

Bibliographic Details
Main Author:	Bacon, Terry R.
Other Authors:	Pugh, David G. (David George), 1944-
Format:	Book
Language:	English
Published:	New York : AMACOM, [2004]
Subjects:	Organizational behavior. Organizational effectiveness. Strategic planning. Selling > Psychological aspects. Customer relations. Industrial management.
Online Access:	Table of contents

Description
Physical Description:	xi, 308 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0814472257 (hardcover)