Handbook of research in international marketing /
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| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Cheltenham, UK ; Northampton, MA :
Edward Elgar,
2003.
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| Item Description: | "This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref. |
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| Physical Description: | xv, 500 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1840649461 |