Lovemarks : the future beyond brands /

Bibliographic Details
Main Author:	Roberts, Kevin, 1949-
Format:	Book
Language:	English
Published:	New York, NY : PowerHouse Books, 2004.
Edition:	1st ed.
Subjects:	Branding (Marketing) Brand name products > Forecasting. Advertising > Brand name products. Trademarks.
Online Access:	Table of contents

by Roberts, Kevin, 1949-
Published 2006

Book