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Lovemarks : the future beyond brands /

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Bibliographic Details
Main Author: Roberts, Kevin, 1949-
Format: Book
Language:English
Published: New York, NY : PowerHouse Books, 2004.
Edition:1st ed.
Subjects:
Branding (Marketing)
Brand name products > Forecasting.
Advertising > Brand name products.
Trademarks.
Online Access:Table of contents
Description
Physical Description:221 pages : illustrations (chiefly color) ; 25 cm.
Bibliography:Includes bibliographical references (page 219) and index.
ISBN:1576872041 (Hardcover)