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Radio active : advertising and consumer activism, 1935-1947 /

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Bibliographic Details
Main Author: Newman, Kathy M. (Kathy Michelle), 1966-
Format: Book
Language:English
Published: Berkeley : University of California Press, [2004]
Subjects:
Radio advertising > United States > History.
Consumer behavior > United States > History.
Boycotts > United States > History.
Consumer protection > United States > History.
Online Access:Table of contents
Description
Physical Description:xiii, 237 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 193-227) and index.
ISBN:0520223721 (cloth : alk. paper)
0520235908 (pbk. : alk. paper)