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Brands and branding /

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Bibliographic Details
Other Authors: Clifton, Rita, Simmons, John, 1948-, Ahmad, Sameena
Format: Book
Language:English
Published: Princeton, NJ : Bloomberg Press, [2004]
Series:Economist series.
Subjects:
Brand name products.
Branding (Marketing)
Brand name products > Management.
Brand name products > Forecasting.
Description
Physical Description:xv, 256 pages : illustrations (some color) ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1576601471 (alk. paper)