The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset /

Bibliographic Details
Main Author:	Alsop, Ronald
Format:	Book
Language:	English
Published:	New York : Free Press, [2004]
Series:	Wall Street journal book.
Subjects:	Corporate image. Brand name products > Management. Corporations > Public relations.

Description
Physical Description:	xii, 306 pages ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	074323670X