APA (7th ed.) Citation

Alsop, R. (2004). The 18 immutable laws of corporate reputation: Creating, protecting, and repairing your most valuable asset. Free Press.

Chicago Style (17th ed.) Citation

Alsop, Ronald. The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. New York: Free Press, 2004.

MLA (9th ed.) Citation

Alsop, Ronald. The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. Free Press, 2004.