The philosophy of branding : great philosophers think brands /

Bibliographic Details
Main Author:	Braun, Thom, 1953-
Format:	Book
Language:	English
Published:	London : Sterling, VA : Kogan Page, 2004.
Subjects:	Brand name products > Philosophy. Business names > Philosophy. Product management > Philosophy.
Online Access:	Table of contents

Description
Physical Description:	192 pages ; 20 cm.
ISBN:	0749441933