Smart alliance : how a global corporation and environmental activists transformed a tarnished brand /

Bibliographic Details
Main Author: Taylor, J. Gary
Other Authors: Scharlin, Patricia J.
Format: Book
Language:English
Published: New Haven : Yale University Press, [2004]
Subjects:
Description
Physical Description:xxi, 278 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 267-269) and index.
ISBN:030010233X (alk. paper)