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International marketing /

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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Graham, John L.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, [2005]
Edition:12th ed.
Series:McGraw-Hill/Irwin series in marketing.
Subjects:
Export marketing.
International business enterprises.
Description
Item Description:Registration code for CD-ROM inserted in CD-Cover.
Physical Description:xxxiii, 697 pages : color illustrations, color maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and indexes.
ISBN:0072833718 (alk. paper)
0071111026 (international : alk. paper)