Ideation : the birth and death of ideas /

Bibliographic Details
Main Author:	Graham, Douglas, 1950-
Other Authors:	Bachman, Thomas T.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, Inc., [2004]
Subjects:	Creative ability. Creative ability in business. Intellectual property.
Online Access:	Table of contents

Table of Contents:

Section A: Introduction: why ideas matter
The mothers and fathers of invention
Taxonomy of innovation
Section B: The life cycle of ideas. Innovate: the birth of an idea
Register: the first step for every new idea
Protect: ensure recognition and reward
Develop: improve your idea
Value: what is your idea worth
Market: finding investors and customers
The death of an idea
Section C: The innovation industry. A call to action
The individual innovation imperative
The corporate innovation imperative
Academic innovation imperative
Creative innovation imperative
The global innovation imperative
Section D: A vision for the future. The providers, merchants, and consumers of innovation.