Cover Image

Beyond branding /

Bibliographic Details
Other Authors: Ind, Nicholas
Format: Book
Language:English
Published: London, UK ; Sterling, VA : Kogan Page, 2003.
Subjects:
Brand name products.
Brand choice.
Product management.
Online Access:Table of contents
Description
Physical Description:xviii, 236 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0749441151