The new global marketing reality /

Bibliographic Details
Main Author:	Brookes, Richard, 1945-
Other Authors:	Palmer, Roger (Roger A.)
Format:	Book
Language:	English
Published:	Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2004.
Subjects:	Marketing. Marketing > Management.

Description
Physical Description:	xii, 292 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 263-284) and index.
ISBN:	1403905207 (cloth)