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Ten deadly marketing sins : signs and solutions /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2004]
Subjects:
Marketing > Management.
Online Access:Table of contents
Description
Physical Description:viii, 152 pages ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471650226