Kotler, P. (2004). Ten deadly marketing sins: Signs and solutions. Wiley.
Chicago Style (17th ed.) CitationKotler, Philip. Ten Deadly Marketing Sins: Signs and Solutions. Hoboken, N.J.: Wiley, 2004.
MLA (9th ed.) CitationKotler, Philip. Ten Deadly Marketing Sins: Signs and Solutions. Wiley, 2004.
Warning: These citations may not always be 100% accurate.