Managerial applications of multivariate analysis in marketing /

Bibliographic Details
Main Author:	Myers, James H.
Other Authors:	Mullet, Gary M.
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, [2003]
Subjects:	Marketing > Statistical methods. Marketing > Data processing. Multivariate analysis. Marketing > Management.

Description
Physical Description:	xix, 395 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0877573018 (alk. paper)