Zappala, J. M., Carden, A. R., & Simon, R. (2004). Public relations worktext: A writing and planning resource (2nd ed.). Lawrence Erlbaum Associates.
Chicago Style (17th ed.) CitationZappala, Joseph M., Ann R. Carden, and Raymond Simon. Public Relations Worktext: A Writing and Planning Resource. 2nd ed. Mahwah, N.J.: Lawrence Erlbaum Associates, 2004.
MLA (9th ed.) CitationZappala, Joseph M., et al. Public Relations Worktext: A Writing and Planning Resource. 2nd ed. Lawrence Erlbaum Associates, 2004.
Warning: These citations may not always be 100% accurate.