Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers /

Bibliographic Details
Main Author: Michaelson, Gerald A.
Format: Book
Language:English
Published: New York : McGraw-Hill, [2004]
Subjects:
Description
Item Description:Includes index.
Physical Description:xi, 244 pages ; 23 cm.
ISBN:0071427317 (alk. paper)