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Strategic global marketing : issues and trends /

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Bibliographic Details
Other Authors: Kaynak, Erdener
Format: Book
Language:English
Published: New York : International Business Press, [2002]
Subjects:
Export marketing.
Description
Item Description:Has been co-published simultaneously as Journal of global marketing, volume 16, numbers 1/2 2002.
Physical Description:xviii, 233 pages ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789020165 (hard : alk. paper)
0789020173 (pbk : alk. paper)