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Marketing research : an integrated approach /

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Bibliographic Details
Main Author: Wilson, Alan M.
Format: Book
Language:English
Published: Harlow, England ; New York : Prentice Hall/Financial Times, 2003.
Subjects:
Marketing research.
Description
Physical Description:xiv, 353 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0273651137 (alk. paper)