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Persuasion in advertising /

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Bibliographic Details
Main Author: O'Shaughnessy, John, 1927-
Other Authors: O'Shaughnessy, Nicholas J., 1954-
Format: Book
Language:English
Published: London ; New York : Routledge, 2004.
Edition:1st ed.
Subjects:
Advertising > Psychological aspects.
Persuasion (Psychology)
Online Access:Table of contents
Description
Physical Description:xi, 220 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 197-208) and index.
ISBN:0415322243 (pbk.)
0415322235 (hardback)