Fundamentals of business marketing research /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books,
[2004]
|
| Series: | Foundation series in business marketing.
|
| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | "This book is a compilation of articles that appeared previously in the Journal of Business-to-Business Marketing."--Title page verso. |
|---|---|
| Physical Description: | xxiii, 283 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0789023113 (case : alk. paper) 0789023121 (soft : alk. paper) |