APA (7th ed.) Citation

Reid, D. A., & Plank, R. E. (2004). Fundamentals of business marketing research. Best Business Books.

Chicago Style (17th ed.) Citation

Reid, David A., and Richard E. Plank. Fundamentals of Business Marketing Research. New York: Best Business Books, 2004.

MLA (9th ed.) Citation

Reid, David A., and Richard E. Plank. Fundamentals of Business Marketing Research. Best Business Books, 2004.