Cover Image

Shoveling smoke : advertising and globalization in contemporary India /

Bibliographic Details
Main Author: Mazzarella, William, 1969-
Format: Book
Language:English
Published: Durham : Duke University Press, [2003]
Subjects:
Advertising > India.
Advertising > Social aspects > India.
Marketing > India.
Consumption (Economics) > India.
Globalization > Economic aspects > India.
Table of Contents:
  • Excursus : the commodity image
  • Citizens have sex, consumers make love : KamaSutra
  • The aesthetic politics of aspiration : KamaSutra II
  • Bombay global : mobility and locality
  • Bombay local : mobility and locality II
  • Indian fun : constructing 'the Indian consumer'.