Cover Image

Shoveling smoke : advertising and globalization in contemporary India /

Bibliographic Details
Main Author: Mazzarella, William, 1969-
Format: Book
Language:English
Published: Durham : Duke University Press, [2003]
Subjects:
Advertising > India.
Advertising > Social aspects > India.
Marketing > India.
Consumption (Economics) > India.
Globalization > Economic aspects > India.
Description
Physical Description:xi, 364 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [331]-349) and index.
ISBN:0822331098 (cloth : alk. paper)
0822331454 (pbk. : alk. paper)