The ... entertainment, media and advertising market research handbook.

Bibliographic Details
Corporate Author:	Richard K. Miller & Associates
Format:	Serial
Language:	English
Published:	Norcross, GA : Richard K. Miller & Associates, Inc.
Subjects:	Leisure > Research > United States > Handbooks, manuals, etc. Advertising > Research > United States > Handbooks, Manuals, etc. Marketing research > Handbooks, manuals, etc.

Description
Item Description:	Description based on: 4th edition (2002).
Physical Description:	volumes : illustrations ; 28 cm.
Related Items:	Issued also with identical content as: Entertainment, cultural and leisure market research handbook; and: Entertainment, sports and leisure market research handbook; in continuation of: Entertainment and leisure market research handbook.