The breakthrough zone : harnessing consumer creativity for business innovation /

Bibliographic Details

Main Author:	Andrews, Mac
Other Authors:	Langmaid, Roy, 1946-
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, [2003]
Subjects:	Organizational change. New products. Consumer satisfaction. Customer relations. Creative ability in business.