Integrated advertising, promotion & marketing communications /

Bibliographic Details
Main Author:	Clow, Kenneth E.
Other Authors:	Baack, Donald
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Prentice Hall, [2004]
Edition:	2nd ed.
Subjects:	Communication in marketing. Advertising.

Description
Item Description:	Includes serial number for installation of software.
Physical Description:	xxvii, 538 pages : illustrations ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0131405462