Relationship marketing : management of customer relationships /

Bibliographic Details
Main Author:	Bruhn, Manfred
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Pearson Education/Financial Times, 2003.
Subjects:	Customer relations > Management.

Description
Physical Description:	xxi, 289 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 267-283) and index.
ISBN:	0273676016