Cover Image

Ageless marketing : strategies for reaching the hearts & minds of the new customer majority /

Bibliographic Details
Main Author: Wolfe, David B.
Other Authors: Snyder, Robert E.
Format: Book
Language:English
Published: Chicago, IL : Dearborn Trade Pub., [2003]
Subjects:
Older consumers.
Marketing.
Description
Physical Description:xxi, 359 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0793177553