Cover Image

Guide to media relations /

Bibliographic Details
Main Author: Schenkler, Irv
Other Authors: Herrling, Tony
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]
Series:Prentice-Hall guides to advanced business communication.
Subjects:
Public relations.
Mass media and business.
Description
Physical Description:x, 124 pages ; 21 cm.
Bibliography:Includes bibliographical references (pages 118-119) and index.
ISBN:0131405675 (pbk. : alk. paper)