The portable MBA in entrepreneurship /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
J. Wiley & Sons,
[2004]
|
| Edition: | 3rd ed. |
| Series: | Portable MBA series.
|
| Subjects: |
Table of Contents:
- The entrepreneurial process / William D. Bygrave
- Opportunity recognition / Jeffry A. Timmons
- Entrepreneurial marketing / Abdul Ali and Kathleen Seiders
- Writing a business plan / Andrew Zacharakis
- Building your pro forma financial statements / Andrew Zacharakis
- Venture capital / William E. Wetzel Jr.
- Debt and other forms of financing / Joel M. Shulman
- External assistance for startups and small businesses / Elizabeth J. Gatewood
- Legal and tax issues / Richard P. Mandel
- Intellectual property / Joseph S. Iandiorio
- Franchising / Stephen Spinelli
- Entrepreneurs and the Internet / Julian E. Lange
- Managing a growing business / Donna Kelley and Ed Marram
- Harvesting your venture : a time for capturing value / William Petty.