Cover Image

Design management : using design to build brand value and corporate innovation /

Bibliographic Details
Main Author: Borja de Mozota, Brigitte
Format: Book
Language:English
Published: New York, NY : Allworth Press : Design Management Institute, [2003]
Subjects:
Manufacturing processes.
Industrial design.
Description
Physical Description:vi, 281 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 261-275) and index.
ISBN:1581152833 (pbk.)