The ice cream wars /

Examines how luxury ice cream companies are vying for European market shares. Discusses a variety of strategies used by Häagen-Dazs to present ice cream as a sensual gourmet specialty. Executives from competitors discuss marketing strategies that appeal to more traditional values.

Bibliographic Details
Corporate Authors:	British Broadcasting Corporation, Films for the Humanities & Sciences (Firm), BBC Worldwide Ltd, Lauderdale Productions
Other Authors:	Edwards, Brian, Wanamaker, Zoë, 1949-
Format:	Video DVD
Language:	English
Published:	Princeton, NJ : [England] : Films for the Humanities & Sciences ; BBC Worldwide, [1998]
Subjects:	Ice cream industry > Europe. Ice cream industry > United States. Documentary television programs. Documentary films.

Description
Summary:	Examines how luxury ice cream companies are vying for European market shares. Discusses a variety of strategies used by Häagen-Dazs to present ice cream as a sensual gourmet specialty. Executives from competitors discuss marketing strategies that appeal to more traditional values.
Item Description:	Videorecording.
Physical Description:	1 videodisc (30 min.) : sound, color with black and white sequences ; 4 3/4 in.
Format:	DVD.
Production Credits:	Camera, Peter Murphy, Ken Willinger, Bob Acks; editors, Andrew Loftus, Kevin Dobson.