Creating powerful brands : in consumer, service and industrial markets /

Bibliographic Details
Main Author: De Chernatony, L. (Leslie)
Other Authors: McDonald, Malcolm
Format: Book
Language:English
Published: Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2003.
Edition:3rd ed.
Subjects:
Search Result 2
by De Chernatony, L. (Leslie)
Published 1998
Book