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Creating powerful brands : in consumer, service and industrial markets /

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Bibliographic Details
Main Author: De Chernatony, L. (Leslie)
Other Authors: McDonald, Malcolm
Format: Book
Language:English
Published: Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2003.
Edition:3rd ed.
Subjects:
Brand name products.
Product management.
Description
Item Description:Previous edition: 1998.
Physical Description:xvii, 467 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750659807