Digital marketing strategy : text and cases /

Bibliographic Details
Main Author:	Urban, Glen L.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Prentice Hall, [2004]
Edition:	1st ed.
Subjects:	Marketing > Management. Electronic commerce > Management. Internet marketing. Consumer behavior. Strategic planning.

Description
Physical Description:	xvii, 195 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0131831771 (case)