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The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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Bibliographic Details
Other Authors: Shrum, L. J.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
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