The psychology of entertainment media : blurring the lines between entertainment and persuasion /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2004.
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| Series: | Advertising and consumer psychology.
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| Subjects: |
| Physical Description: | xvi, 360 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0805846417 (h : alk paper) |