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The essential brand book : over 100 techniques to increase brand value /

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Bibliographic Details
Main Author: Ellwood, Iain
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: London : Kogan Page, 2002.
Edition:2nd ed.
Subjects:
Brand name products.
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Previous edition: 2000.
Electronic resource.
Physical Description:xi, 321 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585442959 (electronic bk.)