Audience economics : media institutions and the audience marketplace /

Bibliographic Details
Main Author:	Napoli, Philip M.
Format:	Book
Language:	English
Published:	New York : Columbia University Press, [2003]
Subjects:	Television advertising. Television advertising > United States.

Description
Physical Description:	x, 235 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [185]-227) and index.
ISBN:	0231126522 (cl. : alk. paper) 0231126530 (pa. : alk. paper)