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New product development : from initial idea to product management /

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Bibliographic Details
Main Author: Annacchino, Marc A.
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, [2003]
Subjects:
New products > Planning.
Product management.
Description
Item Description:Includes index.
Physical Description:xxxii, 567 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.).
ISBN:0750677325