rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Momentum
    sub title: how companies become unstoppable market forces
  name:
    name part: Ricci, Ron.
    role:
      role term: creator
  name:
    name part: Volkmann, John.
  name:
    name part: NetLibrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: mau
    date issued: 2003
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: xi, 206 pages : illustrations ; 22 cm.
  table of contents: Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum, the dot-com bust, and Enronitis.
  note: Ron Ricci, John Volkmann.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
  note: Includes bibliographical references (pages 189-192) and index.
  subject:
    topic: Marketing
    topic: Technological innovations
  subject:
    topic: Internet marketing
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Strategic planning
  classification: HF5415 .R5416 2003eb
  classification: 658.8/27
  related item:
    identifier: (DLC) 2002007487
    identifier: (OCoLC)49799646
  identifier: 0585440808 (electronic bk.)
  identifier: https://proxy.library.tamu.edu/login
  related item:
    location:
      url: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 030311
    record change date: 20220105122715.0
    record identifier: in00001787683