Momentum : how companies become unstoppable market forces /

Bibliographic Details
Main Author:	Ricci, Ron
Corporate Author:	NetLibrary, Inc
Other Authors:	Volkmann, John
Format:	eBook
Language:	English
Published:	Boston : Harvard Business School Press, c2003, [date of publication not identified]
Subjects:	Marketing > Technological innovations. Internet marketing. Branding (Marketing) Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xi, 206 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references (pages 189-192) and index.
ISBN:	0585440808 (electronic bk.)