Value-based marketing for bottom-line success : 5 steps to creating customer value /
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| Corporate Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2003]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | "American marketing association." Electronic resource. |
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| Physical Description: | xix, 244 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 231-233) and index. |
| ISBN: | 007141682X (electronic bk.) |