Customize the brand : make it more desirable and profitable /

Bibliographic Details

Main Author:	Nilson, Torsten H., 1949-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Chichester : Wiley, 2003.
Subjects:	Brand name products. Trademarks. Electronic books.
Online Access:	Connect to the full text of this electronic book