Event marketing : how to successfully promote events, festivals, conventions, and expositions /

Bibliographic Details
Main Author: Hoyle, Leonard H.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : J. Wiley, [2002]
Series:Wiley event management series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xxiv, 224 pages ; 25 cm.
Bibliography:Includes bibliographical references (pages 209-215) and index.
ISBN:0471226580 (electronic bk.)