Cover Image

Researching audiences /

Bibliographic Details
Other Authors: Schrøder, Kim
Format: Book
Language:English
Published: London : Arnold ; 2003.
Subjects:
Mass media > Audiences > Research.
Mass media > Influence > Research.
Description
Physical Description:422 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 379-412) and index.
ISBN:0340762756
0340762748 (PBK.)