Cover Image

Being the shopper : understanding the buyer's choice /

Show other versions (1)
Bibliographic Details
Main Author: Lempert, Phil
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : J. Wiley & Sons, [2002]
Subjects:
Consumer behavior.
Consumption (Economics)
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Pt. 1. The shopper. Selling in a diverse economy. The shopping experience. Defining and meeting your shoppers' priorities
  • Part 2. The shopping experience. E-revolution becomes e-evolution. Identifying your shopper. What do you do after they buy? Is your message getting through?
  • Pt. 3. Branding to the shopper. Forget the 4ps! Getting value to shoppers. Putting nature's gifts to work.
  • Pt. 4. Shopper's sense-abilities. What your shopper's nose knows. What your shopper's eyes see. Lights, music...action.
  • Pt. 5. Healthy marketing. The open sesame to the sucker's purse? Why telling the truth will build your brand. Diet for health or diet for appearance? The dos and don'ts in marketing health claims.